Successful website promotion is unthinkable without unique content that significantly activates the behavior of visitors on the site. This is one of the main ranking factors. Unique videos, texts, images will make the site rise to the TOP as quickly as possible, while non-unique ones significantly complicate promotion and often lead sites to search engine sanctions

Why is unique content so important? Search engine algorithms are constantly changing, updating, getting better every time. It is not enough just to fill the site with information or place quality links, as search engines focus on internal optimization, reducing the influence of external behavioral factors. The main goal of a search engine is to provide your users with the most complete answers to their queries. That is why special attention is paid to unique, high-quality content. The more high-quality it is, compiled correctly, the more likely it is that users will return repeatedly to your site. The axiom applies to any projects, both commercial and informational.

What are the types of content
Text - refers to the main, most important. It is through texts that you can convey to visitors the necessary, necessary information. The first requirement is the highest percentage of text uniqueness. Search engine the system quickly finds plagiarism, so such sites are not only sanctioned, but also lowered its positions, up to exclusions from the search results.A significant indicator of successful site promotion can only be a unique, optimized, written without errors, corresponding to the subject and containing keywords test.
Images
Video - are in the third position, since search engines are not yet able to find their uniqueness. Therefore, the use of a non-unique video on the site does not practically affect its promotion The exception is video content with copyright.Interesting videos increase traffic in proportion to their distribution on the network, have a beneficial effect on ranking and improve behavioral factors.

Conclusion: important, successful website promotion is unique content, especially text content. An experienced, competent copywriter will help you in the fastest, most successful promotion to the TOP. Remember, a copywriter who knows his business must have experience in writing, have a portfolio, if necessary, advise you on all issues that arise.Unique content is important for both visitors and search engines.This is the only way to win recognition from the audience.Don't forget, you you create a site primarily for people, success directly depends on how important, valuable information it contains.Unique content is an important path to success!